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Visual identity

Logotype

The logo is the graphic image that symbolises Trapets. It's our primary visual tool and essential for consistently presenting our identity throughout all our communication. Always ensure that the logo is clearly visible against different backgrounds.

Colourways

The logo has two main colourways:
Burgundy (R90) and White (N0). If colour is not an option for technical reasons or if the primary colour lacks contrast or competes with other visual elements, you have permission to use either the white or black logo options.

Trapets logotype
Trapets logotype
Trapets red symbol

Rules

  • Ensure enough contrast is used so that the logotype is readable.
  • Never transform the logotype, the ratio must always be intact.
  • Never deconstruct the logotype.
  • Don’t apply any effects, for example, drop shadow.

Minimum clear space

If the logo is used next to other graphic elements, ensure enough space around it to breathe.

The clear space ensures the legibility and impact of the logo by isolating it from competing visual elements such as text and supporting graphics.

This zone should be considered the absolute minimum safe distance; in most cases, the logo should be given more room to breathe.

The exclusion zone is equal to half the height of the symbol.

Size

The Trapets logotype should never be reproduced smaller than 80px in any digital communication and 30mm in print to ensure legibility.

Logotype clear space


You should strive to have the logotype at least 1/6 of the layout's width. Please consider the logo exclusion zone when placing the logo in a corner.

Logotype placement

Logo placement

Regardless of communication size or dimension, the Logo can only be placed in five locations. This keeps Logo placement simple and consistent while allowing enough flexibility to accommodate our dynamic graphic system. Please remember the Logo exclusion zone when placing the Logo in a corner. In no particular order, the placement options are:

  • Top left corner
  • Top right corner
  • Centred
  • Bottom left corner
  • Bottom right corner

Trapets symbol

Under certain circumstances, we can use the Trapets symbol instead of the full logo mark. In general, these are communications where the Trapets brand has already been established, either through the use of the entire logo, in copy, or by voiceover.

Trapets symbol

Download the logos

Here is where you can find the logo for screen use. If you need the logo in another format or a specific size, please reach out to the marketing team.