Trapets brand portal

In a world where financial crime threatens our security and trust, a powerful vision drives us at Trapets. We believe in a future free from financial crime and see technology as the catalyst to help us reach that goal.

But we recognise the immense challenges we face. The landscape of regulations is complex and ever-changing, criminal behaviours continue to evolve, and the business landscape itself is dynamic, with new risks and vulnerabilities constantly emerging.

At Trapets, we rise to these challenges. From the very beginning of our business, our focus has been to empower our customers with the technology and knowledge they need to meet this constant change. That's why our platform is designed with proactivity at its core.

Our brand personality is rooted in the hero archetype, which charges our brand with forward-leaning attributes such as courage, honesty, determination, and a drive towards a higher purpose.

To ensure our position as an experienced player and differentiate ourselves from younger alternatives, we refer to our brand personality as "The experienced hero."

This means that Trapets' role is not to be the hero itself. Trapets' role is to be an experienced mentor, providing its customers (who are the real heroes) with the tools they need to achieve their goals and thereby contribute to our vision–a future free from financial crime.