Copywriting guidelines
Before crafting external material, we encourage you to read our copywriting guidelines, including do's and don'ts.
Communication
Communication shapes how the Trapets brand is perceived by our audience. Effective communication ensures that our values, mission, and unique selling points are consistently conveyed, building trust and loyalty among customers.
In this section, you'll find some guidelines on how to communicate with our audience.
If you have any questions regarding the language we use, contact us at marketinginternal@trapets.com
Terminology
Not sure about which terminology to use when addressing an external audience? Find out the explanations here.
Marketing and advertising guidelines
You only have 2.5 seconds to get the audience's attention. Make it count. Check out our guidelines for marketing and advertising.